The bookluxe brand kit
Everything you need to use the bookluxe name and mark correctly — logo files, colors, type and a few simple rules.
Logo
Use the full wordmark wherever there is room. The icon alone is for avatars, favicons and small square spaces.
Wordmark — light background
On dark backgrounds, place it on a light plate
App icon
Colors
Tap any code to copy it.
Coral
Gradient start
Pink
Gradient middle
Purple
Gradient end / primary
Ink
Body and heading text
Paper
Page background
Brand gradient
Coral to pink to purple, 135°. Used on primary buttons and highlights.
Typography
Inter is used everywhere, with tight letter spacing on headings.
Book beautifully
Heading 1 — Inter Semibold, 36px, -1.5% tracking
Your chair, always full
Heading 2 — Inter Semibold, 24px
Clients pick a service, a stylist and a time — and get a reminder before they arrive.
Body — Inter Regular, 16px
Supporting detail and helper text.
Small — Inter Regular, 14px, muted
Buttons and accents
The gradient carries the brand; everything else stays quiet.
The 1px gradient rule sits under the app header on every page.
Using the brand
Please do
- Write the name lowercase: bookluxe.
- Leave clear space around the wordmark equal to the height of the icon.
- Place the logo on plain light backgrounds, or on a light plate when the background is dark.
- Keep the gradient in coral → pink → purple order.
Please don't
- Recolor, outline or add effects to the wordmark.
- Stretch, squash or rotate the logo.
- Place the logo over busy photos or the gradient itself.
- Rebuild the wordmark in a different typeface.